Aug
28


Bing Ads Working To Improve User Experience

Carly Calhoon Bing has been working hard this summer/year to come out with developments in their Bing Ads interface. This article will take you through some of the changes and what to expect next. Visual Improvements: The first change you may notice is that Bing Ads has developed a cleaner look. The more distinct contrast in colors helps to enhance an account's readability and visibility. Auto-Tagging: Finally! Now you can add auto-tags to your ads’ destination URLs in your account settings. To set it up, you can choose to UTM tags either “Replace all existing tags” or “Keep my existing tags and…

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Aug
19


Meet the New Exact Match and Phrase Match Keywords

Shay Meadows Last week, Google announced that they are changing the settings for exact match keywords and phrase match keywords. Since 2012, advertisers were able to choose if they wanted to include close variant keywords in their search results. Now, advertisers will not have this choice. In late September, close variant matching will be applied to all exact match and phrase match keywords within a Google AdWords account. The screenshot above is the current keyword matching options. In a month or so, advertisers wil no longer be able to exclude close variants.  What does this really mean? Google is redefining how phrase match…

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Aug
15


The Pigeon Update and How it Affects Your Local Business

Danielle Garza   What is the Pigeon Update? On July 24, 2014, the search engine giant shook the local SEO world with an update that dramatically modified some local results and how they handle and interpret local signals. Coined, the “Pigeon” update by Search Engine Land, it aims at improving distance and location parameters on local search results to improve overall relevancy. Pigeon actually focuses on ease of choice for users by limiting the number of choices available in the Google Local search results while providing those users with expanded options through the local directory results that will now rank higher. Why…

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Aug
11


Search Network with Display Select

Ben Jamieson I’ve always been a fan of the Google Display Network and I appreciate how Google is constantly working to improve it. They have introduced new targeting methods, allow various ad extensions, and offer more granular reporting – but running effective contextual and interest based GDN campaigns can still be very challenging for many advertisers.   Clients will tell me that the traffic volume (and often lead volume too) on the Google Display Network is good but the quality of the leads coming in is about half that of search network leads. The introduction of “Search Network with Display Select” could be…

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