Sep
22


Capture More Mobile Users with Local Advertising

Carissa McStay From checking Instagram feeds moments after waking up to browsing news articles in the evening, people seem to be on their mobile devices from morning until night. The stats on exponentially increasing mobile usage each year back up that notion. While we can all agree that a shift towards mobile has happened, it’s also important to note the growing significance of local advertising due to this change. The Growing Importance of Local The shift toward local is occurring because users do not use their mobile devices in all the same ways as their desktop devices. Sure, I can order birthday flowers…

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Sep
08


Google Simplifies Local Map Pack in Latest Update

Mathew Ingham A number of major changes were made to the local map pack in Google’s latest algorithm update that will affect how customers find your business. The biggest change is Google updating how local results are displayed in SERPs, reducing the number of listings shown from seven to three. Another major change is the position in which the local map pack is displayed. A study from seoClarity shows that the old map pack ranked in the number one position only 25% of the time. With the latest update, the study found that the redesigned map pack ranks in the top position 93%…

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Sep
04


Driving Mobile App Downloads through Google AdWords

Andrew Fuchs As the usage of Smartphones is continuing to leave that of desktops in the dust, one of the areas towards which brands have shifted more of their marketing dollars is mobile app development.  For many brands, apps have come to signify a greater focus on customer loyalty, giving them more opportunities to continue engaging with their customers after the initial relationship has been established. With all that goes into the development of an app for iOS and Android, where and how you promote it is paramount to its success and your brand’s mobile strategy as a whole.  Luckily, Google has…

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Aug
26


7 Ways to Generate Content Topics Using Google

Shannon Thompson Finding content ideas that people are interested in reading and sharing can be a very time consuming and, at times, a very challenging process. When looking for inspiration for what users want to know and planning ahead for your content calendar, content marketers can find themselves not knowing where to find those “hidden gem” content ideas. There are countless strategies for nailing down ideas but some easier than others. Looking at trending topics, questions people are asking, and gaps in content can provide great insight into what sorts of topics should be featured in your content calendar, but have you…

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