Sep
04


Driving Mobile App Downloads through Google AdWords

Andrew Fuchs As the usage of Smartphones is continuing to leave that of desktops in the dust, one of the areas towards which brands have shifted more of their marketing dollars is mobile app development.  For many brands, apps have come to signify a greater focus on customer loyalty, giving them more opportunities to continue engaging with their customers after the initial relationship has been established. With all that goes into the development of an app for iOS and Android, where and how you promote it is paramount to its success and your brand’s mobile strategy as a whole.  Luckily, Google has…

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Aug
26


7 Ways to Generate Content Topics Using Google

Shannon Thompson Finding content ideas that people are interested in reading and sharing can be a very time consuming and, at times, a very challenging process. When looking for inspiration for what users want to know and planning ahead for your content calendar, content marketers can find themselves not knowing where to find those “hidden gem” content ideas. There are countless strategies for nailing down ideas but some easier than others. Looking at trending topics, questions people are asking, and gaps in content can provide great insight into what sorts of topics should be featured in your content calendar, but have you…

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Aug
19


Getting Started on the Google Display Network (GDN)

Ari Morris You may be interested in testing out your first Google Display Network (GDN) campaign but aren’t really sure where to begin. You could be thinking “I don’t have the time to create banner ads” or “Don’t I need an Art Department for that?” The answer is creating a Display Network campaign actually isn’t so scary. The success of a display campaign comes down to creative quality. The best banner ads are eye-catching and the key to improving your success is through creative testing. The 3 C's of Banner Ad Creation Before you create your banner ads, it’s important to keep…

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Aug
12


4 Micro-Moments Causing a Shift in Consumer Behavior

Shay Meadows I’m sure you’ve heard the saying “Christmas in July.” Well, with the way things are trending, we may actually see Christmas decorations on display in July in the not too distant future. Earlier this month, I walked down the seasonal aisle in the grocery store and saw a huge display for Halloween candy. My first reaction was ‘YAY, the Reese's pumpkins are back!’ and my second thought was ‘what the heck, Halloween is like three months away?’ If that’s not crazy enough, over the weekend, I saw Thanksgiving decorations on display at a popular retailer in the Washington DC area.…

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