Oct
02


It’s That Time of Year: The Leaves Are Changing and So Is Mobile

Carly Calhoon By 2015 Mobile Search Volume is projected to surpass Desktop Search Volume, and Google is getting ready. They are making changes, small and large, to improve user and advertiser experience. This article discusses some of these changes. Easier to Build Rich Media Ads for Mobile To ensure that your rich media ads for the Google Display Network (GDN) are showing on mobile devices, it's important to create them with HTML5 as well as Flash. While Flash will work for some mobile devices, HTML5 is more compatible and flexible. It is a universal language used to create compelling interactive ads that…

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Sep
26


3 Nerdy PPC Tips

Paul Keep NERD ALERT—As PPC Managers we love 3 things: saving time, analyzing data, and finding tricks that make us feel smart. And every once in a while something comes along that satisfies all three. Below are just a few tips I frequently use to save time while optimizing PPC accounts. Pivot tables If you haven’t used a pivot table to analyze a PPC campaign, you’re missing out. There are many tutorials on the subject so I won’t go too far in depth. But here is a quick explanation of how it’s done. First, download the report you want to analyze. In…

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Sep
08


Google Begins To Roll Out New Ad Extensions: Callout Extensions

Carly Calhoon Callouts are a new way to show additional text that emphasizes valuable information in your search ads. They were first introduced in early September to a small population of AdWords users, but they will be available to everyone within the next few weeks. This is an example of what they look like in an ad: Benefits of Callout Extensions Not clickable These callout extensions show specific information without linking to a separate landing page. Since you don’t need a unique landing page to implement, sites of all sizes can benefit from implementing callout extensions. Shows unique business offerings You can…

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Aug
29


5 Characteristics of a PPC Expert: Manage Your PPC Account Like a Professional

Don Duong For the upcoming day off from labor, embody these traits and you could add a job title to your resume over the short holiday: PPC Manager. 1. Patient – A lot of our clients are very conversion and transaction-sensitive, and rightfully so, with their business being their main source of income. The highs can be euphoric, but the lows can be excruciating. However, it’s important to stay the course when launching new initiatives or making changes to an account. When you make any changes to a campaign like testing new ads, trying a new landing page, or launching new keywords,…

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