Jul
15


Learn Something New Using a Project Management Strategy

Carly Calhoon The world is ever changing, growing, developing and people must adapt accordingly. Skills that were valuable even 5-10 years ago are no longer needed because of advancements in technology, low costs of outsourcing abroad, and more. Even with projected overall job growth in the US over the next few years, some industries will be drastically declining. Technological changes will continue to replace skilled workers, but they will also provide the opportunity for job growth. However, people must adapt by learning new valuable skills and by understanding how to learn them. The Search Engine Marketing (SEM) Industry The world of Search…

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Dec
19


4 Google Analytics Widgets That’ll Help Prove Value This Christmas

Brandon Grimes The days of being just a PPC account manager, or just an SEO account manager are almost over. With more and more businesses relying on digital exposure to drive sales and interest, it has never been more important to stay ontop of your P's and Q's when managing your client's search engine marketing efforts. One of the most efficient ways of creating value with your clients is backing up your campaign with relevant data. Many digital marketers use analytics platforms such as Google Analytics, and Omniture. If there is one skill that all digital…

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Dec
11


Choosing The Perfect Keyword For SEO

Carly Calhoon A keyword is any word or phrase that is used to describe content on a particular page of a website, and enhance that content for online search. Optimizing a page for a keyword is important, but it is vital to do research beforehand to determine the best one to use. This article will focus mostly on the importance of keyword research in respect to SEO, because adjusting SEO keyword strategy after the fact is much more cumbersome than that of PPC. (Note: Poorly researched keywords for a PPC campaign can lead to unnecessary ad spend and lost opportunities, but you…

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Dec
04


Migration Checklist For Search Engine Optimization

devsite What is a migration? The process of moving one part to another can be defined as migration. In the SEO industry we face migration in many forms, including: Website redesign Domain change URL changes Brand redefinition It is important to have a plan/checklist in place, while going through any migration, to ensure a website’s search engine visibility will not be affected. A case study from Built Visible’s Richard Baxter shows the effort that needed when going through a site migration. From my past experience, I have learned that providing a bulk of information and action items,…

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