Silverback Strategies | PPC, SEO, Design

Blog

Apr
19


SEO Changes: Inbound Marketing is Taking Over

Kurt Lambert Back in the day (FYI: early 2000s is now considered “back in the day” in the online world), SEO used to be a much simpler process. Get listed in Yahoo’s once-omnipotent directory, get listed in the DMOZ.org directory, and you were all set. Then, Google decided to become Google, and the SEO game changed. It quickly became all about links -- building links from anywhere, as many as you could possibly get. It was around this time that the Internet truly became the Internet as we know it today. Businesses recognized that to get ahead of their competition, they needed…

Read More

Apr
03


Sitemaps 101: An Introduction to XML Sitemaps

Kurt Lambert XML Sitemaps (not to be confused with HTML sitemaps) have been in existence since 2005, when Google first introduced them as a way to let the search engines know exactly which sites should be indexed, how often they’re updated, and which pages are of most importance throughout the entire website. In that time, a wide majority of websites have adopted and used them, but does that wide majority really know the purpose of them, or is it simply a case of “I heard we should have them?” No matter what the reasoning is, websites that do have sitemaps are in…

Read More

Jan
03


New Google Ranking Signals

Brian Rogel Back in August Rand Fishkin from SEOmoz posted an interesting article called “A Theory About Google: Authenticity and Passion as Ranking Signals”. The article reviews a certain occurrence that many of us in the SEO field have been noticing. “Over the past 6-9 months, I've been getting the sense that there's something new in Google's algorithm - a metric or set of metrics that looks for some form of authenticity in a site and passion in the content created on a page.” Rand speaks about passion factors playing a role in this change but doesn't theorize how Google…

Read More

Aug
09


LinkedIn SEO: New Skills & Expertise Beta Pages

Brian Rogel Just the other day LinkedIn rolled out a few aesthetic tweaks along with a brand new feature that has plenty of search implications.      If you haven't logged in over the last couple days it'll immediately ask you to update the new “Skills” section. This is where you're able to add up to 50 targeted keywords into your profile.   LinkedIn Skills The initial popup only has room to add three skills. Once the three are added, you will need…

Read More

 1 2 3 > 

Latest Tweets

Finally, Google's Matt Cutts reveals the secrets to ranking #1! http://t.co/iYDXxfxw http://t.co/PBrOJAmL
1 day, 6 hours, 56 minutes
First Google Panda...now, Google Penguin. SEO spammers are not happy.
2 weeks, 3 days, 5 hours, 45 minutes

Talk to Us

Silverback Strategies

2212 Mt. Vernon Ave.
Alexandria, VA 22301

toll free: 888.434.7775

info@silverbackstrategies.com


Facebook Twitter
LinkedIn RSS Feed