Silverback Strategies | PPC, SEO, Design

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Dec
19


4 Google Analytics Widgets That’ll Help Prove Value This Christmas

Brandon Grimes The days of being just a PPC account manager, or just an SEO account manager are almost over. With more and more businesses relying on digital exposure to drive sales and interest, it has never been more important to stay ontop of your P's and Q's when managing your client's search engine marketing efforts. One of the most efficient ways of creating value with your clients is backing up your campaign with relevant data. Many digital marketers use analytics platforms such as Google Analytics, and Omniture. If there is one skill that all digital…

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Dec
11


Choosing The Perfect Keyword For SEO

Carly Calhoon A keyword is any word or phrase that is used to describe content on a particular page of a website, and enhance that content for online search. Optimizing a page for a keyword is important, but it is vital to do research beforehand to determine the best one to use. This article will focus mostly on the importance of keyword research in respect to SEO, because adjusting SEO keyword strategy after the fact is much more cumbersome than that of PPC. (Note: Poorly researched keywords for a PPC campaign can lead to unnecessary ad spend and lost opportunities, but you…

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Dec
04


Migration Checklist For Search Engine Optimization

Saurav Rimal What is a migration? The process of moving one part to another can be defined as migration. In the SEO industry we face migration in many forms, including: Website redesign Domain change URL changes Brand redefinition It is important to have a plan/checklist in place, while going through any migration, to ensure a website’s search engine visibility will not be affected. A case study from Built Visible’s Richard Baxter shows the effort that needed when going through a site migration. From my past experience, I have learned that providing a bulk of information and action items,…

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Oct
17


4 Easy Local Link Building Opportunities

Danielle Garza As Google continues to devalue backlinks that simply aren’t relevant, the key to maximizing your local link-building potential is to ensure that these links are almost entirely relevant. The focus on link-relevancy with link-building was conveyed through the search giant’s algorithm update this past July, Pigeon. The Pigeon update impacts local search results rankings and ties deeper into Google's web search capabilities, including the hundreds of ranking signals they employ in web search, along with search features such as synonyms, Knowledge Graph, spelling correction, etc. The goal of this update is to provide a more useful and relevant search experience…

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Silverback Strategies

2731 Mt. Vernon Ave.
Suite 201

Alexandria, VA 22301

phone: 571.312.7688
toll free: 888.434.7775

info@silverbackstrategies.com

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