SEO for Under Three Dollars a Month? No Way!
GoDaddy has mostly been known in the past for the artistic and wholesome quality of their Super Bowl commercials, but they are also the world’s largest provider of domain names. Over the past 6 months, however, they have made some internal shakeups and brought in a new CEO. They have apparently shifted their business strategies as well, as they are featuring other offerings like their website builder and online marketing services more so than they ever have. Sure, other large domain name and web hosting providers have thrown their hats in the online marketing game as well. Network Solutions even…
In marketing, a persona is commonly used to gain a better understanding of a certain industry’s target market’s behavior based on demographics, needs and interest. This enables marketers to easily build a solid content strategy as well as approach in sending specifically targeted messages to each persona that represents a segment/type of audience. In this post, I’ll be discussing more on how to use personas in doing the actual link acquisition and social media marketing components of SEO while also strengthening a brand’s online presence through continuously building its authority in the industry. Identity When you’re creating a persona, it’s…
Launched in April of 2012, Google's Penguin algorithm update has a stronger ability to spot unnatural gaming of its search platform from duplicate content to link schemes. Sites that heavily rely on unnatural linking, black hat techniques, or aggregated content have been hit hard. An update to their Panda algorithm which was launched in February 2011, both Panda and Penguin address sites that tend to lean on unnatural linking strategies, thin and duplicate content, along with sites that have too much ad-to-content ratio. So how does Google+ play a role with the most recent updates? It’s neither…
