SEO Changes: Inbound Marketing is Taking Over
Back in the day (FYI: early 2000s is now considered “back in the day” in the online world), SEO used to be a much simpler process. Get listed in Yahoo’s once-omnipotent directory, get listed in the DMOZ.org directory, and you were all set. Then, Google decided to become Google, and the SEO game changed. It quickly became all about links -- building links from anywhere, as many as you could possibly get. It was around this time that the Internet truly became the Internet as we know it today. Businesses recognized that to get ahead of their competition, they needed…
Back in August Rand Fishkin from SEOmoz posted an interesting article called “A Theory About Google: Authenticity and Passion as Ranking Signals”. The article reviews a certain occurrence that many of us in the SEO field have been noticing. “Over the past 6-9 months, I've been getting the sense that there's something new in Google's algorithm - a metric or set of metrics that looks for some form of authenticity in a site and passion in the content created on a page.” Rand speaks about passion factors playing a role in this change but doesn't theorize how Google…
