Silverback Strategies | PPC, SEO, Design

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May
10


SEO for Under Three Dollars a Month? No Way!

Kurt Lambert GoDaddy has mostly been known in the past for the artistic and wholesome quality of their Super Bowl commercials, but they are also the world’s largest provider of domain names.  Over the past 6 months, however, they have made some internal shakeups and brought in a new CEO. They have apparently shifted their business strategies as well, as they are featuring other offerings like their website builder and online marketing services more so than they ever have. Sure, other large domain name and web hosting providers have thrown their hats in the online marketing game as well. Network Solutions even…

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May
03


How to Create and Utilize Personas for SEO

Danielle Garza In marketing, a persona is commonly used to gain a better understanding of a certain industry’s target market’s behavior based on demographics, needs and interest.  This enables marketers to easily build a solid content strategy as well as approach in sending specifically targeted messages to each persona that represents a segment/type of audience.  In this post, I’ll be discussing more on how to use personas in doing the actual link acquisition and social media marketing components of SEO while also strengthening a brand’s online presence through continuously building its authority in the industry. Identity When you’re creating a persona, it’s…

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Jan
15


Facebook Search Optimization—Will This Be a Reality?

Kurt Lambert Facebook made a big announcement today when they unveiled their new "Graph Search." Even though it is dubbed a new feature, in all actuality it is really bringing back the feature of searching for new people or places based on a common interest...and then some. Back in the archaic days of college-only Facebook, students would be able to find other profiles of students they may share the same class with, even if they weren't Facebook friends. Over time, Mark Zuckerberg and crew got away from that as we saw Facebook open up registrations to everyone, Facebook Pages take…

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Aug
24


Google Algorithm – How Does Google+ Play A Role in the Recent Changes?

Joe Erfe Launched in April of 2012, Google's Penguin algorithm update has a stronger ability to spot unnatural gaming of its search platform from duplicate content to link schemes.  Sites that heavily rely on unnatural linking, black hat techniques, or aggregated content have been hit hard.  An update to their Panda algorithm which was launched in February 2011, both Panda and Penguin address sites that tend to lean on unnatural linking strategies, thin and duplicate content, along with sites that have too much ad-to-content ratio. So how does Google+ play a role with the most recent updates?  It’s neither…

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Silverback Strategies

2731A Mt. Vernon Ave.
Alexandria, VA 22301

phone: 571.312.7688
toll free: 888.434.7775

info@silverbackstrategies.com


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