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Last month Silverback Strategies was one of only 14 companies in the country to be invited to the 2010 Google Content Network Seminar at Google's NYC Office. The 2010 GCN seminar offered a full day of hands-on workshop sessions covering how the Google content network can be used to generate more traffic and more conversions for advertisers (as if the free lunch from the Google cafeteria wasn't enough). 

As the worlds largest advertising network, the Google content network not only offers a unique opportunity for boosting online exposure but also a 6% lower cost per acquisition than the search network. With a new Google study attributing 20% of the median advertiser conversions to the Content Network, it's looking as though Google's 3.1 billion dollar Double Click acquisition is starting to pay off.