"Marin Software provides the leading paid search management platform for advertisers and agencies worldwide."
Your first question to any search partner should be: "what technology do you use?" The complexity and scale of PPC today demand highly sophisticated technology as well as the best people to operate it.
At Silverback Strategies, we consider our technology to be crucial to how we do business. That’s why we have invested in the industry’s most advanced and powerful search management platform from Marin Software. Billions of dollars in ad spend are entrusted to Marin’s platform, and no search technology is more robust or intelligent. The home-grown proprietary software tools most agencies use don’t even come close.
Why did we make that investment? Because today, even modest paid search campaigns are extremely complex, with literally thousands of moving parts. In order to properly manage and optimize a paid search campaign, every conversion factor for each and every one of these moving parts must be analyzed and tested, a feat no account manager or even team of managers can accomplish without the right technology.
The fact is, which platform your search partner uses can make or break the success of your paid search campaigns. The Marin platform gives our search experts the analytical capacity to manage performance and spend across thousands of keywords, campaigns and ad versions every day.
We utilize Marin to continually monitor huge amounts of campaign data so that we can review and control bids intelligently and make tactical decisions based on complete, accurate information - all in accordance with your specific performance goals. Our technology-intensive business model enables us to maintain focused and intimate service in support of even the largest and most complex search programs. You won’t find our combination of small-agency service and unlimited analytical capacity anywhere else.
To learn more about our Marin technology advantage and how we are able to scalably and efficiently support even the largest search campaigns, contact us now...
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Silverback Strategies
2212 Mt. Vernon Ave.
Alexandria, VA 22301
toll free: 888.434.7775
