Vice President and Silverback Partner Joe Erfe has more online marketing experience than just about anyone in the building. He has watched the SEM industry develop and change over the years and serves as our resident visionary – staying ahead of trends and technologies to ensure we anticipate and prepare for industry shifts – from new algorithms to new regulations – and adapt to our clients’ advantage.
Branding, advertising, direct marketing, analytics, digital and social media, promotions – Joe is Silverback’s resource for insight across disciplines and across categories from automotive to alternative energy to retail.
You’ll encounter Joe regularly if you’re part of the Washington, DC advertising and tech community. He’s a regular with the DC Ad Club, Hacker News Readers of DC, Refresh DC, and DC Tech Meetup groups.