Silverback Strategies, a leading SEM firm located in Alexandria, VA, is growing quickly and in need of an experienced PPC Account Manager. Silverback is a tight-knit company that offers a collegial work environment, including flexible work hours and a well-managed workload that promotes strong client relationships.
If you offer the right experience, excellent analytical skills and are able to take the ball and run with it, you will be highly valued and rewarded at Silverback.
The Pay-Per-Click Account Manager will develop and manage medium to large Paid Search accounts and marketing campaigns, working closely with clients on a daily basis to make sure they are receiving optimal results.
Maintain ongoing, proactive and consistent communications with clients on account progress, performance and problem resolution
Leverage PPC Management Platforms to maximize efficiency and effectiveness of PPC accounts
Actively test and analyze paid search ad copy to achieve maximum ROI
Execute and analyze monthly paid search business metrics, budgets and reports
Research and evaluate paid search marketing efforts and identify new search opportunities
Track paid search best practices, bid management systems, keyword developments, and industry trends
Regularly contribute content for blog and article posts
At least one year of experience managing PPC campaigns on Google AdWords, Microsoft AdCenter, and/or similar platforms
Ability to demonstrate analytical skills, technical knowledge and attention to detail
Outgoing personality with great communications skills
Advanced Web skills, proficiency with Excel and search engine interfaces
PPC Management Software experience (Marin or similar) a plus
We offer a benefits package and will consider relocation support for the right individual. Please send salary requirements and a copy of your resume to firstname.lastname@example.org.