Paid Media Google Ads Marketing Agency Your goal is to lower costs and increase conversions. Our goal is to show you how. Silverback’s Google Ads management services put your business on top of audience intent with targeted local, national, or global advertising campaigns that are set up to reach ambitious performance goals. Read More + Read Less – View All Services WHY CHOOSE Silverback AS Your Google Ads Agency? Working with Silverback gives you access not only to Google Ads-trained and certified experts, but also to our customer-journey approach to digital marketing. This approach to Google Ads management puts the needs of your customers at the forefront of campaigns, guiding users through your marketing funnel naturally and efficiently. Read More + Read Less - Experience you can depend on. We’ve evolved alongside platforms since the early days of search engine marketing and PPC. Our services combine Google Ads expertise with strategic perspective to bring you the right kind of leads and sales. We take care of our team. Not every employer can say they prioritize team health. It’s no wonder organizations like Inc. Magazine, Ad Age and Washington Post have recognized Silverback as a top place to work. After all, when our team is happy and healthy, so is yours. Cross-channel collaboration Our paid search experts work together with teammates in other disciplines—like SEO and content—to build you a Google Ads strategy that compliments your organic efforts. Our Google Ads Process Align Goals + Objectives Build the Foundation Launch Your Campaign Evolve + Optimize Align Goals + Objectives First, we map your lead-to-sale journey to understand how buyers interact with your brand today. Then, we connect your business goals to marketing objectives so our digital marketing services focus on making an impact where it matters the most. Build the Foundation Next, we research your buyers to understand how they interact with you and your competitors. Insights from search intent and user behavior influences a campaign strategy. Then, we build a plan for how success will be measured, based on your digital marketing objectives. Launch Your Campaign When your Google Ads strategy launches, our platform specialists ensure you attract quality web traffic with an efficient use of ads spend budget within your existing Google Ads account. Evolve + Optimize Finally, testing and continuous feedback loops between teams help iterate and evolve your campaign over time. At this point, we’re able to conduct structured tests and complex analyses to optimize performance. Align Goals + Objectives Align Goals + Objectives First, we map your lead-to-sale journey to understand how buyers interact with your brand today. Then, we connect your business goals to marketing objectives so our digital marketing services focus on making an impact where it matters the most. Build the Foundation Build the Foundation Next, we research your buyers to understand how they interact with you and your competitors. Insights from search intent and user behavior influences a campaign strategy. Then, we build a plan for how success will be measured, based on your digital marketing objectives. Launch Your Campaign Launch Your Campaign When your Google Ads strategy launches, our platform specialists ensure you attract quality web traffic with an efficient use of ads spend budget within your existing Google Ads account. Evolve + Optimize Evolve + Optimize Finally, testing and continuous feedback loops between teams help iterate and evolve your campaign over time. At this point, we’re able to conduct structured tests and complex analyses to optimize performance. Types of Google Ads Google is one of today’s major digital marketing platforms. Take advantage of its full potential by working with platform specialists who can use different ad types to manage your Google Ads strategy. Read More + Read Less - Search Ads Promote your website or landing pages to appear higher than organic search results. Display Ads Present an image advertisement delivered through Google’s Display Network. Video Ads Use motion graphics and video to advertise on YouTube. Shopping Ads List your products in the shopping section of Google’s search results. Local Ads Direct customers to go to a physical location. Discovery Ads Use intent data to reach users ready to discover and engage. Case Study Hyper Vigilance How a cybersecurity company experienced rapid growth in a highly niche market Case Study FiscalNote How a policy insights company leveraged better marketing insights to drive growth in a global pandemic What’s Included In Google Ads Management Services Keyword Research and Analysis Start with in-depth keyword research to form strategies that target various user intents and audience concerns. Competitor Research and Differentiation Stand out with your target audience amidst a crowded SERP with in-depth competitor research and build an understanding of how your business can make its mark. Daily Rank Monitoring and Bid Assessment Monitor ad rank, impressions, clicks and more to evaluate the performance of each campaign and determine pivots in strategy or spend. Ad Copy Match audience intent with the right messaging and stand-out ad copy that’s informed by data from past campaign performance and A/B testing. Reporting + Optimization Understand why campaigns succeeded or struggled with clear reporting and transparent analysis, all leading to new insights for ongoing campaign optimization. “Working with Silverback is a true partnership because they are invested in our success” What stands out to me when working with Silverback is they’re proactive, responsive,“and their SEO expertise is top-notch.” “Hats off to the Silverback Team for their dedication to our brand and creating such awesome content.” Nancy Weaver, Digital Marketing Manager, Lexis Nexis Pia Miralao, Director of Web Properties, K12 Amanda Hauptfleisch, Associate Director of Marketing, Cornell Ebook How to Build and Scale a First-Party Data Strategy What Marketers Need To Know About Data Privacy And Ad Platform Changes. Download Frequently Asked Questions What Is Your Average Conversion Rate? Our average client conversion rate is 7.5% — a number that outperforms the Google benchmark by 260%. Conversion rate depends on several factors, including niche, target audience, target device, sales copy, strategy, and effectiveness. Your conversion rate is simply the number of visitors from ads on your website that take the desired action of completing the desired goal. Complete Your Digital Marketing Strategy Google Ads are just one part of a complete digital marketing strategy. Here are other services our clients use to compliment their Google Ads. Paid Social Meet your audience where they spend the time and leverage the power of social media platforms. Learn More Programmatic Display Take ads to potential consumers and target audiences as they explore web and mobile apps. Learn More Performance Creative Boost your paid media campaigns with performance-driven creative made in-house by experts. Learn More SEO + Content Explore both owned and earned marketing to meet your business goals and reach the desired audience. Learn More Strategy + Analytics Follow up creative strategies with data-based analysis for improved results. Learn More Bing Ads Expand your target audience and acquire more customers by appearing on the second-most used search engine. Learn More Unlock Your Growth Potential Contact Us