Target Audience Reach with Adwords for YouTube
Are you looking for ways to maximize your target audience reach and business’ growth? Do you feel like you have exhausted the benefits of Google’s search network? Or perhaps, the search network just hasn’t fared you well. Google has just announced that Adwords for video is now available to all advertisers. Adwords for YouTube was launched in beta last September to a select group of advertisers but is now available for all to use. What exactly does this mean? It’s a new and exciting way to advertise your products and services using YouTube and videos. Now, you are able…
Back in the day (FYI: early 2000s is now considered “back in the day” in the online world), SEO used to be a much simpler process. Get listed in Yahoo’s once-omnipotent directory, get listed in the DMOZ.org directory, and you were all set. Then, Google decided to become Google, and the SEO game changed. It quickly became all about links -- building links from anywhere, as many as you could possibly get. It was around this time that the Internet truly became the Internet as we know it today. Businesses recognized that to get ahead of their competition, they needed…
In this next part of my AdWords Audit Series, I am going to dig deeper into geo targeting settings with AdWords. One of the first things we check in every account that comes to us is the geographic targeting. Far too often this setting is overlooked, and it can easily result in thousands of wasted ad dollars. In this post I am going to walk through where to find the geographic settings within an account, and what the different targeting options are. The concept behind geographic targeting is simple. AdWords allows you to select exactly where you would like…
