Silverback Strategies Invited to Guest Speak at WVU

By: .(JavaScript must be enabled to view this email address) posted on 03/05/2009 in Silverback News  

At this very moment, marketing students around the world are taking part in the Google Online Marketing Challenge, an student online marketing competition. Last February, we drove out to Morgantown to give competitors at West Virginia University some pre-game tips, tricks and encouragement.

The Challenge allows teams of four college students to test their online marketing skills by spending $200 in Google-provided AdWords vouchers on the real-world business of their choice. Each group works with their professor and chosen business to set up an AdWords account and structure an effective online marketing campaign. Google and a panel of independent academics will select the winning teams based on the success of the campaign and the quality of the competition reports.

The 90 WVU students involved in the Challenge selected small area businesses to promote - ranging from law firms to restaurants to the University’s own School of Business.

We think the Challenge is a great way for students to see how dynamic this kind of marketing is. They get to manage a real AdWords campaign and interacting with a real client – all good stuff if you want a career in marketing today. We were thrilled to meet Dr. Michael Walsh and his students, pass out advice, and of course sniff around for a few good recruits.

If you would like Silverback Strategies to Guest Speak at your next event, please visit our Guest Speaker Info Page.

President Neil Welsh pointing out an example to the WVU senoirs