Silverback Strategies Achieves Google AdWords Certified Partner Status

By: .(JavaScript must be enabled to view this email address) posted on 06/30/2010

Silverback Strategies, a premiere, full service Internet Marketing Firm, is proud to announce that it has been granted the status of Google AdWords Certified Partner by Google.

Although Silverback Strategies has been a Google AdWords Qualified Company for years, Google has recently revamped their certification program.  According to Google, the new certification program was developed to "offer better training and more rigorous certification in AdWords proficiency, and to lower costs for those who help advertisers and businesses get the most out of AdWords."  When Google announced this change, all previously qualified companies were required to re-qualify for this status.

The new Google AdWords Certified Partner Logo, presented only to the agencies that meet the new certification criteria.

As the Internet Marketing industry has grown and evolved over the past several years, Google has looked to give their advertisers the most up-to-date and relevant information to aid Advertisers and Marketers with their Pay-Per-Click (PPC) campaigns.  A few of the benefits of this new certification include:

• Up-to-date, comprehensive, strategy-focused training and certification on the latest tools and best practices for managing AdWords accounts
• New training materials to help agencies better understand recent changes in search marketing and AdWords functionality, available via webinar series, learning center, or on-site training at Google
• More challenging certification exams to test practical application of knowledge and best practices (rather than simple recall of knowledge)

About Silverback Strategies

Silverback Strategies partners with businesses large and small to provide state-of-the-art web design, search engine marketing and pay-per-click campaign strategy, consulting and execution.

Silverback Strategies is made up of an obsessively focused team of online marketing strategists, SEO specialists and elite Web designers – all Google-certified and as experienced as they come. One thing they all have in common is a commitment to understanding our clients’ businesses inside and out. Some clients choose Silverback Strategies for turnkey SEM solutions. Some look to them for consulting to support their internal SEM efforts. But every client stays with Silverback Strategies because they deliver hard-data results.