Viral “Dollar Shave Club” Video Gets Quarantined by Web Hosting Bandwidth
Going viral. It’s something every cutting-edge company strives for. Seeing your own advertising campaign spreading like a wildfire all over the world’s most popular sites like YouTube, Facebook, and Twitter is a marketing team’s ultimate achievement…almost comparable to cavemen inventing the wheel or Benjamin Franklin discovering electricity with a kite. Going viral is an absolute game changer for a business, one that takes it to unforeseen and unprecedented heights. Of course, going viral is also something that is much easier said than done. It is a true “catch lightning in a bottle” scenario. For…
Back in August Rand Fishkin from SEOmoz posted an interesting article called “A Theory About Google: Authenticity and Passion as Ranking Signals”. The article reviews a certain occurrence that many of us in the SEO field have been noticing. “Over the past 6-9 months, I've been getting the sense that there's something new in Google's algorithm - a metric or set of metrics that looks for some form of authenticity in a site and passion in the content created on a page.” Rand speaks about passion factors playing a role in this change but doesn't theorize how Google…
“Why should I pay for Google ads if I already rank in the organic results? Won’t the user just click on my organic link instead?” We get this question all the time from clients. In PPC, it can be really difficult to separate personal search habits from how everyone else searches, which can often be wildly different. Our performance data has always shown that more leads can be picked up by utilizing both paid advertisements as well as organic rankings on Google, but this was difficult to translate to clients, as our data set was never quite large enough to…
