New Google Ranking Signals
Back in August Rand Fishkin from SEOmoz posted an interesting article called “A Theory About Google: Authenticity and Passion as Ranking Signals”. The article reviews a certain occurrence that many of us in the SEO field have been noticing. “Over the past 6-9 months, I've been getting the sense that there's something new in Google's algorithm - a metric or set of metrics that looks for some form of authenticity in a site and passion in the content created on a page.” Rand speaks about passion factors playing a role in this change but doesn't theorize how Google…
“Why should I pay for Google ads if I already rank in the organic results? Won’t the user just click on my organic link instead?” We get this question all the time from clients. In PPC, it can be really difficult to separate personal search habits from how everyone else searches, which can often be wildly different. Our performance data has always shown that more leads can be picked up by utilizing both paid advertisements as well as organic rankings on Google, but this was difficult to translate to clients, as our data set was never quite large enough to…
Silverback Strategies was recently invited to speak to students of Georgetown University’s McDonough School of Business. We sat down with one particular class to take a look at trends in search marketing, its history and current best practices in organic and paid search. Course students included diverse marketing and business majors, many of whom are already working in the field. Some were new to SEM, others were very technically sophisticated. “Any time we speak, the most important message we can convey is how dynamic SEM is. You can’t set-it-and-forget-it,” said Nelson. “Major shifts like Google’s Panda update and continual algorithm…
As businesses continue to place an emphasis on having stronger virtual presences, there is no question that the Internet has become a truly global market. As the competition grows in this global marketplace, these businesses are looking to gain an advantage any way they can. One of the most common (and practical) tactics companies are turning to is creating an edge through the use of good design. In the latest issue of the magazine Fast Company, an article entitled “The United States of Design” summed this idea up perfectly. “Design is differentiation made visible, visceral, and experiential,” says…