Silverback Visits JMU Students Participating in Google Online Marketing Challenge
For the third year in a row, the PPC team at Silverback Strategies visited Harrisonburg, VA to assist JMU students participating in the Google Online Marketing Challenge. Silverback’s VP Joe Erfe, Director of Search Andrew Nelson, and PPC Manager Ben Jamieson offered their expertise in helping the students optimize their campaigns for performance. The Google Online Marketing Challenge is an exercise for students interested in marketing, advertising and new media to create an effective online marketing campaign using Google Adwords. Equipped with 250 advertising dollars, provided by Google,…
PPC Campaigns are complex. With so many moving pieces to consider, the process of auditing your account for gaps, errors and budget wasters can quickly become overwhelming. But where do you start? Well, the fact is, in the hundreds of PPC audits we’ve conducted over the years, we see same mistakes being made time and time again. Here are the 16 most common mistakes we see – things you can easily spot in a quick audit and easily fix. What I cover here is the low-hanging fruit, not a comprehensive list of every problem with your AdWords account, but after…
Going viral. It’s something every cutting-edge company strives for. Seeing your own advertising campaign spreading like a wildfire all over the world’s most popular sites like YouTube, Facebook, and Twitter is a marketing team’s ultimate achievement…almost comparable to cavemen inventing the wheel or Benjamin Franklin discovering electricity with a kite. Going viral is an absolute game changer for a business, one that takes it to unforeseen and unprecedented heights. Of course, going viral is also something that is much easier said than done. It is a true “catch lightning in a bottle” scenario. For…
