Silverback Strategies | PPC, SEO, Design



Mobile Paid Search and The Importance of Attribution Modeling

Don Duong In 2013, mobile phones crossed a significant barrier: the majority (56%) of people in the US now owns a smartphone (Our Mobile Planet 2013). In addition, many recent pay-per-click (PPC) studies covering the second quarter of 2013 point to some obvious trends that Google has been telling us for a while: Mobile is growing and here to stay. Furthermore, Google has performed various studies showing that 88% of mobile site visitors are incremental: that is to say, this traffic is not replaced by organic clicks when ads are paused. Put another way, mobile traffic represents a completely separate medium and…

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Data Visualization Tutorial: Creating your own Dashboard to Display your Adwords Account Metrics

Louis Belpaire The Adwords interface is great to check account performance metrics and keyword data at a glance. It can however be hard to get a grasp of how the account is doing when managing very large campaigns that run across wide territories for multiple products, especially when your account structure is very granular. Labeling your Adwords Campaigns/Adgroups/Keywords is a good way to quickly segment your data but not very efficient when it comes to displaying it in a meaningful way. In the past months we have had to monitor very closely the spend per service and spend per state of one…

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The Retirement of AdWords Product Extension Ads

Shay Meadows Google AdWords introduced Product Listing Ads to advertisers in 2012. Google just recently announced that they are retiring Product Extension Ads this month, which are different than Product Listing Ads. Let’s differentiate between the two to realize what we will no longer see on a Google results page. Product Listing Ads Google AdWords Product Listing Ads are separate from text ads, as they appear in their own box on a Google Search. They allow advertisers to promote special products with an image, promotional message, title, price, or their business’s name. Product Extension Ads Google AdWords Product Extension Ads are additions…

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SEO for Under Three Dollars a Month? No Way!

Kurt Lambert GoDaddy has mostly been known in the past for the artistic and wholesome quality of their Super Bowl commercials, but they are also the world’s largest provider of domain names.  Over the past 6 months, however, they have made some internal shakeups and brought in a new CEO. They have apparently shifted their business strategies as well, as they are featuring other offerings like their website builder and online marketing services more so than they ever have. Sure, other large domain name and web hosting providers have thrown their hats in the online marketing game as well. Network Solutions even…

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@sengineland: @google Debuts AdWords Dynamic Structured Snippets - landing page content can now appear in search ads:
22 days ago
@instagram introduces multi-photo carousel ads, the first clickable ads on the photo network:
23 days ago
Adwords Rolls Out "Upgraded URLs" for Tracking Parameters: (via @sengineland)
one month ago

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