Silverback Strategies | PPC, SEO, Design



Data Visualization Tutorial: Creating your own Dashboard to Display your Adwords Account Metrics

Louis Belpaire The Adwords interface is great to check account performance metrics and keyword data at a glance. It can however be hard to get a grasp of how the account is doing when managing very large campaigns that run across wide territories for multiple products, especially when your account structure is very granular. Labeling your Adwords Campaigns/Adgroups/Keywords is a good way to quickly segment your data but not very efficient when it comes to displaying it in a meaningful way. In the past months we have had to monitor very closely the spend per service and spend per state of one…

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The Retirement of AdWords Product Extension Ads

Shay Meadows Google AdWords introduced Product Listing Ads to advertisers in 2012. Google just recently announced that they are retiring Product Extension Ads this month, which are different than Product Listing Ads. Let’s differentiate between the two to realize what we will no longer see on a Google results page. Product Listing Ads Google AdWords Product Listing Ads are separate from text ads, as they appear in their own box on a Google Search. They allow advertisers to promote special products with an image, promotional message, title, price, or their business’s name. Product Extension Ads Google AdWords Product Extension Ads are additions…

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SEO for Under Three Dollars a Month? No Way!

Kurt Lambert GoDaddy has mostly been known in the past for the artistic and wholesome quality of their Super Bowl commercials, but they are also the world’s largest provider of domain names.  Over the past 6 months, however, they have made some internal shakeups and brought in a new CEO. They have apparently shifted their business strategies as well, as they are featuring other offerings like their website builder and online marketing services more so than they ever have. Sure, other large domain name and web hosting providers have thrown their hats in the online marketing game as well. Network Solutions even…

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How to Create and Utilize Personas for SEO

Danielle Garza In marketing, a persona is commonly used to gain a better understanding of a certain industry’s target market’s behavior based on demographics, needs and interest.  This enables marketers to easily build a solid content strategy as well as approach in sending specifically targeted messages to each persona that represents a segment/type of audience.  In this post, I’ll be discussing more on how to use personas in doing the actual link acquisition and social media marketing components of SEO while also strengthening a brand’s online presence through continuously building its authority in the industry. Identity When you’re creating a persona, it’s…

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