Silverback Strategies | PPC, SEO, Design



Google Algorithm – How Does Google+ Play A Role in the Recent Changes?

Joe Erfe Launched in April of 2012, Google's Penguin algorithm update has a stronger ability to spot unnatural gaming of its search platform from duplicate content to link schemes.  Sites that heavily rely on unnatural linking, black hat techniques, or aggregated content have been hit hard.  An update to their Panda algorithm which was launched in February 2011, both Panda and Penguin address sites that tend to lean on unnatural linking strategies, thin and duplicate content, along with sites that have too much ad-to-content ratio. So how does Google+ play a role with the most recent updates?  It’s neither secret nor surprise…

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Bounce Rate Re-Visited

Ben Jamieson Bounce rate is a key data point in Google Analytics to measure quality of traffic. Generally speaking, if your bounce rate is high, your traffic is good. If your rate is low, your traffic is not good. There are other factors to consider besides traffic quality such as landing page optimization and load time, but more often than not, if your bounce rate is high your traffic is unqualified. How is bounce rate measured? Bounce rate is measured by how many viewers hit the landing page then “bounce” off the site. If they don’t visit any other pages on the…

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Online Marketing Industry Analysis – Q2 2012

Andrew Nelson Adobe has released their Q2 2012 Global Digital Advertising Update, where they interpret the latest online marketing industry metrics and trends to see where the market is heading.  While I won’t go through the entire report (you can download and read the full report here, where they dig a little deeper into industry specific trends and Facebook engagement levels), I will discuss a couple of the findings that I feel are most relevant and impactful to the search marketing industry specifically. Average Cost Per Clicks Continue To Fall An interesting trend has been unfolding over the past three quarters months. …

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Google Universal Analytics - What You Need to Know

Joe Erfe Google recently launched Universal Analytics which has upgraded the way how data is collected and organized in the Google Analytics account.  The change has paved the way to provide a better understanding on how site visits engage with the company. So what does this upgrade all mean? Google's new data collection is vastly improved.  A new analytics.js code snippet is used as the primary collection method for sites. This new JavaScript according to Google "is more flexible than previous the Google Analytics ga.js JavaScript, giving you more customization options of your data." They have also made configuration easy. "Universal Analytics…

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