Silverback Strategies | PPC, SEO, Design



iPhone 5 Unveiled.  Does it Live Up To Previous Versions?

Joe Erfe As mobile devices slowly take over PCs, Apple today unveiled the iPhone 5.  According to Jony Ive, Senior Vice President of Design at Apple, “We don’t want to just make a new phone; we want to make a much better phone.”   The iPhone 5 has completely been revamped, it’s much longer, thinner, and faster.  With its new A6 chip, two times faster and 22% smaller than the A5 version.  The chip change contributes to a much slimmer and lighter phone.  The device is 18% thinner at 7.6mm vs. the 4S, which is 9.3mm.  The iPhone 5 weighs 112 grams compared…

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Bing It On Launches - Google Knowledge Graph vs. Microsoft Bing’s Search Results

Joe Erfe Google Expands their Knowledge Graph Globally; However Is That Really What We Want?Since its launch back in May, Google’s Knowledge Graph has been a useful tool to find related content.  Google’s official blog says that: “Search is a lot about discovery—the basic human need to learn and broaden your horizons.” Content on the Web has evolved and search habits reflect that.  The term ‘semantic search’ has been thrown around a lot in the past, and Google has been working hard to address this.  Think about it, when you think of the word ‘Java’, do you mean the coffee?  The island? …

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Google Algorithm – How Does Google+ Play A Role in the Recent Changes?

Joe Erfe Launched in April of 2012, Google's Penguin algorithm update has a stronger ability to spot unnatural gaming of its search platform from duplicate content to link schemes.  Sites that heavily rely on unnatural linking, black hat techniques, or aggregated content have been hit hard.  An update to their Panda algorithm which was launched in February 2011, both Panda and Penguin address sites that tend to lean on unnatural linking strategies, thin and duplicate content, along with sites that have too much ad-to-content ratio. So how does Google+ play a role with the most recent updates?  It’s neither secret nor surprise…

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Bounce Rate Re-Visited

Ben Jamieson Bounce rate is a key data point in Google Analytics to measure quality of traffic. Generally speaking, if your bounce rate is high, your traffic is good. If your rate is low, your traffic is not good. There are other factors to consider besides traffic quality such as landing page optimization and load time, but more often than not, if your bounce rate is high your traffic is unqualified. How is bounce rate measured? Bounce rate is measured by how many viewers hit the landing page then “bounce” off the site. If they don’t visit any other pages on the…

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Alexandria, VA 22301

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