Feb
07


9 Ways Any Business Can Improve Their Local SEO Strategy

Kurt Lambert In the ever-changing world of organic search, the margin is wider than ever when comparing the difference in SEO strategies for a large enterprise-level business with a small local law firm. This is mostly due to all the algorithm changes Google and others have made in their quest to make sure searchers are seeing the most relevant information. Because of this, Google has been trying to detect whether the intent of your search can be best answered through companies that are in close proximity to your desired location --  either by simply using the location that may be entered as…

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Jan
31


Super Bowl Sunday PPC Commercials

Don Duong Just kidding. That headline, while semi-relevant to this weekend’s events, hardly makes sense. As paid search advertisers, we don’t really have one day where we have the full attention of more than half the population of the United States. But does that mean paid search can’t make the same brand awareness impact of a big Super Bowl television ad? Paid search has a reputation for being highly specific, and rightfully so with their targeting of users’ search terms. There are, however, pay-per-click alternatives to reaching huge swaths of internet users who aren’t necessarily searching for your product or service, but…

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Jan
23


5 Healthy PPC New Year’s Resolutions

Shay Meadows   5 Healthy PPC New Year's Resolutions What is your New Year’s resolution this year? Is it to lose weight? Exercise more? Here are some 2014 New Year’s resolutions you should make for your PPC account. Lose Weight As we all would love to lose a few pounds, take a look in to your AdWords account and see if there are any areas to trim the “fat.” You can lose some dead weight in your account by analyzing data on the keyword level to see if there are any underperforming keywords you can pause. For example, if a keyword has…

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Jan
17


Costly Adwords Mistakes

Ben Jamieson Sometimes it’s the simplest things that end up costing the greatest when running an Adwords account. One of the key jobs of any PPC account manager is to create an account-environment that is efficient and well-tuned. The following practices are commonly underutilized by advertisers managing Google Adwords accounts. Constant attention to these 4 optimization techniques will help create a more efficient and well-run account. Negative Keywords When I audit an Adwords account, the first thing I always look at is the search query report (or a list of the actual terms users are querying). More often than not, there are…

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