Silverback Strategies | PPC, SEO, Design



Learn The ABC’s of PPC and SEO

Shay Meadows For those of you new to Pay-Per-Click (PPC) and Search Engine Optimization (SEO), let’s review the basic principles by learning our ABC’s of PPC and SEO. A – A is for Google Analytics. All businesses should have an analytics account for their website data. Analytics allows you to track user behavior and measure the performance to gain insight into how you can better serve your customers. B – B is for backlinks, Google’s key ranking metric for websites. A backlink is simply a link pointed at your site from a different site. C – C is for click through rate…

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Increase Ecommerce Sales this Holiday Season

Ben Jamieson With the Halloween season coming to a close, the holidays are right around the corner.  Grocery stores, shopping malls – even websites – are all transitioning their spooky facades over to festive themes. While you gear your ecommerce business up for another busy Thanksgiving-Christmas shopping season, keep these online marketing strategies in mind to get the most out of your sales.   1) Dynamic Remarketing – Dynamic Remarketing is a relatively new form of advertising that works phenomenally well for most ecommerce clients. It works similarly to regular remarketing ads (i.e. it targets users who have visited your site but…

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Big Changes Shaping the Future of SEO

Danielle Garza During the last four weeks, we’ve seen some incredibly impactful changes occur within the SEO landscape. These modifications are indicative of an overall shift in the industry that will force a more strategic vs. tactical approach, and ultimately is part of Google’s long-term plan of continuously providing its users with a great experience in their search for information. Hummingbird Let’s start with the most recently announced. Hummingbird is the technological update that is designed to handle more complex queries that actually came right in time to help celebrate Google’s 15th birthday.  Unlike Penguin and Panda, which are more so algorithmic…

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SEO Press Releases - Do They Still Work?

Kurt Lambert Distributing press releases has long done wonders for many, many SEO campaigns -- and it’s easy to see why. The slightest hint of a newsworthy item from a company could be sent out to online PR services with at least 400 words of fresh and unique content, with the content most times containing multiple in-content links with optimized anchor text back to that company’s website. In certain cases, those press releases would then get picked up by various outlets, ranging anywhere from a local town blog to major publications like Yahoo! News and the Wall Street Journal. Because of this,…

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Silverback Strategies

2731 Mt. Vernon Ave.
Suite 201

Alexandria, VA 22301

phone: 571.312.7688
toll free: 888.434.7775

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4 Analytics widgets to help you prove value in your search strategy this holiday:
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