Online Advertising Effects In-Store Sales
Have you ever considered the full power of online advertising? Google has recently teamed up with an outside firm to quantify exactly how impactful online advertising can be, not only through the Internet, but through in-store traffic and sales as well. That’s right, advertising online has proven to influence in-store sales! Highlights of the study include “in-store sales lifts, return on ad spend (15:1 in some cases) and halo effects on sales overall.” Check out the video below to get an idea of the value of Internet search campaigns. (adwords.blogspot.com) We are constantly exclaiming the benefits of online advertising,…
Product Listing Ads on Google AdWords were released to all US Advertisers last November. While the jury may not yet be out on the overall effectiveness of this new ad type are, it is indeed an interesting concept that has the potential to drive very highly qualified traffic to your website. While many advertisers are currently testing this new ad option, Google is obviously tyring to bolster its capabilities by including new features to help advertisers get the most out of product listing ads. The newest feature, Product Listing Ad Negative Keywords, was released today by google to all US…
