Yahoo!/Microsoft Search Alliance Update
A lot has been going on in the offices of Yahoo! and Mirosoft. As we already heard, Yahoo! and Microsoft are going to be joining forces to "improve the Web search experience for users and advertisers." The two companies have done quite a bit to try and clarify what, when and how the multiple steps necessary for such a merger will take place (see the official merger site www.SearchAlliance.com and watch the video below for a brief introduction to the merger), and today we received an update on the exact timing of some of these changes.…
Today Google announced their newest feature for Google AdWords, Enhanced CPC. According to Google, this new tool is designed to help automate the keyword bidding process while improving a campaigns ROI. Enhanced CPC utilizes the historical data of a keyword to automatically adjust the CPC (up to 30% above max CPC) of that keyword based on the likelyhood that it will convert. Spending more money on keywords that convert and less money on keywords that don't convert should lead to one conclusion, increased ROI. How It Works Here is an example: lets say you are bidding on the keywords fast…
