Will A Facebook Search Engine Be The Way of The Future? And Is The Hype Worth It?
With Nasdaq being chosen over the NYSE as the platform to list Facebook shares, fans and investors are eagerly awaiting the IPO for one of the hottest tech companies lately. With a $103 billion valuation, is the Facebook IPO hype worth the attention? It can’t be argued that Facebook is a dominant force due to users as well as engagement figures, with an active 845MM monthly user base. We know that from an advertising perspective, that just placing an ad on the social platform’s pages alone is a commanding feat compared to TV, Radio, and Print with targeted impressions, and…
XML Sitemaps (not to be confused with HTML sitemaps) have been in existence since 2005, when Google first introduced them as a way to let the search engines know exactly which sites should be indexed, how often they’re updated, and which pages are of most importance throughout the entire website. In that time, a wide majority of websites have adopted and used them, but does that wide majority really know the purpose of them, or is it simply a case of “I heard we should have them?” No matter what the reasoning is, websites that do have sitemaps are in…
Every one of our PPC Audits begin the same way, making sure conversion tracking is setup properly. In order to properly manage and optimize an AdWords account, you need key performance indicators (KPI) that you can work towards improving. Every business and website will have different advertising goals; increase traffic, increase sales, etc., and conversion tracking is the most common and simplest way to track these. While standard AdWords reporting will show you keyword level data such as clicks and cost, conversion tracking can help you understand if these clicks are turning into actual conversions, so you can make informed…
