Silverback Strategies | PPC, SEO, Design



Keyword (Not Provided) For Paid Search & Mad Men Debut in 2014

Don Duong How will Mad Men's final season begin? And how will it all end? Unlike the guessing game and rumors surrounding the premier of Mad Men's last season this Sunday, the recent official announcement to remove the query string from the referrer URL for ad clicks has clear effects and implications: So what actually happened? – When a Google ad is clicked, the referring URL string included the search query (exactly what the user typed in). Now it doesn't. (courtesy Search Engine Land) Can I still access my search query data? – Yes! Paid search marketers will still have access to…

Read More


PPC Spring Cleaning Checklist

Shay Meadows Spring has finally arrived (and is hopefully here to stay)! After an extremely long winter, your Adwords account could probably use some spring cleaning. Set aside some time to spring clean your Adwords campaigns by following these 5 simple steps: 1. Polish up on Geotargeting Settings Get down and dirty with a geographic report to see if there are any areas for improvement. In the example below, there are multiple conclusions that can be made.  For example, the cost per conversion in Houston and San Diego is high compared to the other cities. Therefore, you may make the decision to…

Read More


Yahoo Stream Ads: A Beginners Guide

Ben Jamieson About a year ago, Yahoo came out with one of their best advertising solutions yet: Yahoo Stream Ads. Though Stream Ads are still relatively unknown and underutilized in the search marketing world, they are beginning to make a splash in many agencies, including here at Silverback. If you’re not familiar with what Stream Ads are, here’s a quick rundown: Yahoo Stream Ads are a quick, easy and affordable way to get your ads in front of millions of users across major Yahoo web properties including Yahoo Sports, Yahoo Finance, Yahoo Mail, etc.  They seem to combine the likes of search…

Read More


How to Optimize Your Google+ Business Page

Danielle Garza Google uses your profile to provide public information about your business to other Google users and anyone who searches for it.  Having a profile allows you to promote your business and link to your website that you want to showcase.  One of the best things about Google+ is its ability to increase local organic rankings and visibility.  This can also be a tremendous help when it comes to local rankings.  Here are six ways to do this: 1.  SEO Title – The title for your Google+ business page is just as important as the title of the pages on your…

Read More

 1 2 3 >  Last ›

Talk to Us

Silverback Strategies

2731 Mt. Vernon Ave.
Suite 201

Alexandria, VA 22301

phone: 571.312.7688
toll free: 888.434.7775

Facebook Twitter
LinkedIn RSS Feed