Silverback Strategies | PPC, SEO, Design

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Jul
25


3 Tips on Why Your Digital Campaign Should Use Google Tag Manager!

Brandon Grimes There are so many essentials that go into a Search campaign; search marketers are utilizing every tool possible to work smarter and not harder. With Google Analytics introducing Universal Analytics, many web marketers are using this platform to mold a tremendous amount of metric data into knowledge that corporate decision makers can use to grow their business. With the implementation of Google Analytics tracking code, G.A. can do wonders for your campaign. Tagging specified events on your websites are one of the more popular used features. Before this product came out there were many tag management soft wares out there.…

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Jul
25


Google’s Ad Auction and Ad Rank: What Determines an Ad’s Position and Cost?

Carly Calhoon   Background on the Ad Auction and Ad Rank: Google processes billions of auction opportunities per day, so it is important to understand how they choose which ads to show and where. In 2009, Google came out with a video describing how the Google ad auction works. However, last month (June, 2014), they updated their video after improving the evaluation processes in the ad auction. This article describes the basics, the changes implemented by Google, and how it can affect advertisers. Google’s ad auction works differently than a traditional auction where the prize goes to the highest bidder. Instead, Google…

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Jul
19


The Cheapskate’s Guide To Adwords

Paul Keep Running an Adwords campaign on a limited budget? When it comes to online advertising, money equals data. And data is used to make good decisions that result in better performance. When your funds are limited, so is your data. This means that it can take a lot longer to see what works and what doesn’t. While everyone wishes they had a million dollar ad budget, sometimes you just have to work with what you got. Fortunately, there are ways to stretch your dollar. Below are a few account management techniques that can go a long way in saving you money.…

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Jul
14


Measuring the ROI of your Bing Product Ads using Google Analytics

Louis Belpaire In my last blog article I described a few best practices when it comes to structuring and reporting on Google Product Listing Ads. Today I’d like to show you how to calculate the return on investment of your Bing Product Ads using Google Analytics. Step 1: Tagging Bing Product URLs Although Bing has recently released an auto tagging feature for its destination URLs (see below), as of today Product Ads are not supported and show up under Bing organic traffic in Analytics. In order for Google Analytics to correctly attribute traffic coming from your Bing Product Ads you will need…

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Silverback Strategies

2731 Mt. Vernon Ave.
Suite 201

Alexandria, VA 22301

phone: 571.312.7688
toll free: 888.434.7775

info@silverbackstrategies.com

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