Mar
17


Facebook Means Business

Matt Weltz Look out Google because Facebook is nipping at your heels. With the introduction of Facebook Product Ads and the acquisition of TheFind, Facebook is letting the industry know that they plan to compete harder than ever in the retail advertising space.  These new features could significantly improve customer experience by showing users more relevant products, and increase advertiser’s conversion rates for the same reason. Facebook Product Ads Facebook Product Ads are likely in part a reactionary response to the success of Google’s shopping campaigns, which were created…

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Jan
21


Google Trusted Stores: New Features and Easier Implementation

Shay Meadows Yesterday, Google announced that they are making the requirements for Google Trusted Stores much easier. In short, this change now makes it easier for online retailers to add the “Google Trusted Store” certification badge to their E-Commerce website. This will increase trust and confidence when shopping online. The Google Trusted Stores program is free and simple to set up. How This Affects Merchants Simplified technical integration before entering the qualification period It’s as simple as creating an account, signing the agreement, and adding two snippets of code to your website. Google…

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Dec
19


4 Google Analytics Widgets That’ll Help Prove Value This Christmas

Brandon Grimes The days of being just a PPC account manager, or just an SEO account manager are almost over. With more and more businesses relying on digital exposure to drive sales and interest, it has never been more important to stay ontop of your P's and Q's when managing your client's search engine marketing efforts. One of the most efficient ways of creating value with your clients is backing up your campaign with relevant data. Many digital marketers use analytics platforms such as Google Analytics, and Omniture. If there is one skill that all digital…

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Dec
11


Choosing The Perfect Keyword For SEO

Carly Calhoon A keyword is any word or phrase that is used to describe content on a particular page of a website, and enhance that content for online search. Optimizing a page for a keyword is important, but it is vital to do research beforehand to determine the best one to use. This article will focus mostly on the importance of keyword research in respect to SEO, because adjusting SEO keyword strategy after the fact is much more cumbersome than that of PPC. (Note: Poorly researched keywords for a PPC campaign can lead to unnecessary ad spend and lost opportunities, but you…

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