Silverback Strategies | PPC, SEO, Design

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Aug
29


5 Characteristics of a PPC Expert: Manage Your PPC Account Like a Professional

Don Duong For the upcoming day off from labor, embody these traits and you could add a job title to your resume over the short holiday: PPC Manager. 1. Patient – A lot of our clients are very conversion and transaction-sensitive, and rightfully so, with their business being their main source of income. The highs can be euphoric, but the lows can be excruciating. However, it’s important to stay the course when launching new initiatives or making changes to an account. When you make any changes to a campaign like testing new ads, trying a new landing page, or launching new keywords,…

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Aug
28


Bing Ads Working To Improve User Experience

Carly Calhoon Bing has been working hard this summer/year to come out with developments in their Bing Ads interface. This article will take you through some of the changes and what to expect next. Visual Improvements: The first change you may notice is that Bing Ads has developed a cleaner look. The more distinct contrast in colors helps to enhance an account's readability and visibility. Auto-Tagging: Finally! Now you can add auto-tags to your ads’ destination URLs in your account settings. To set it up, you can choose to UTM tags either “Replace all existing tags” or “Keep my existing tags and…

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Aug
22


Google Releases Website Phone Call Tracking In AdWords: Website Call Conversions

Carly Calhoon On Monday, Google announced its release of website call conversions. They are expanding their tracking capabilities to identify and measure calls from your website after someone clicks on your ad. Previously, businesses that wanted to track PPC calls from their website had to find outside sources to generate call tracking solutions. We were able to test out this new tool (the first conversion shown below) and we are finding it very useful.    But, before you consider switching, let’s go over some pros and cons.                 Pros               …

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Aug
19


Meet the New Exact Match and Phrase Match Keywords

Shay Meadows Last week, Google announced that they are changing the settings for exact match keywords and phrase match keywords. Since 2012, advertisers were able to choose if they wanted to include close variant keywords in their search results. Now, advertisers will not have this choice. In late September, close variant matching will be applied to all exact match and phrase match keywords within a Google AdWords account. The screenshot above is the current keyword matching options. In a month or so, advertisers wil no longer be able to exclude close variants.  What does this really mean?Google is redefining how phrase match and…

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Silverback Strategies

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Alexandria, VA 22301

phone: 571.312.7688
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