Silverback Strategies | PPC, SEO, Design

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Sep
26


3 Nerdy PPC Tips

Paul Keep NERD ALERT—As PPC Managers we love 3 things: saving time, analyzing data, and finding tricks that make us feel smart. And every once in a while something comes along that satisfies all three. Below are just a few tips I frequently use to save time while optimizing PPC accounts. Pivot tablesIf you haven’t used a pivot table to analyze a PPC campaign, you’re missing out. There are many tutorials on the subject so I won’t go too far in depth. But here is a quick explanation of how it’s done. First, download the report you want to analyze. In this…

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Sep
22


Gmail Sponsored Promotions

Louis Belpaire With more than 400 million active users, Gmail is currently the number one email platform and a great medium to reach customers, generate brand awareness and drive leads to a website. Ad type: Display Ads Pricing Model: Pay per Click Platform: Google Adwords Reach: 425 million active users Requirement: Adwords invoicingUser Interface Although still in beta, Gmail Sponsored Ads come with an impressive user interface to create, manage and report on campaigns. One of the most interesting features is the health tab that displays the reasons a campaign may be missing opportunities (e.g. users hitting the frequency cap, the creative…

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Sep
08


Google Begins To Roll Out New Ad Extensions: Callout Extensions

Carly Calhoon Callouts are a new way to show additional text that emphasizes valuable information in your search ads. They were first introduced in early September to a small population of AdWords users, but they will be available to everyone within the next few weeks. This is an example of what they look like in an ad: Benefits of Callout Extensions Not clickable These callout extensions show specific information without linking to a separate landing page. Since you don’t need a unique landing page to implement, sites of all sizes can benefit from implementing callout extensions. Shows unique business offerings You can…

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Aug
29


5 Characteristics of a PPC Expert: Manage Your PPC Account Like a Professional

Don Duong For the upcoming day off from labor, embody these traits and you could add a job title to your resume over the short holiday: PPC Manager. 1. Patient – A lot of our clients are very conversion and transaction-sensitive, and rightfully so, with their business being their main source of income. The highs can be euphoric, but the lows can be excruciating. However, it’s important to stay the course when launching new initiatives or making changes to an account. When you make any changes to a campaign like testing new ads, trying a new landing page, or launching new keywords,…

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Silverback Strategies

2731 Mt. Vernon Ave.
Suite 201

Alexandria, VA 22301

phone: 571.312.7688
toll free: 888.434.7775

info@silverbackstrategies.com

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