Google Mobile Guru Day

Andrew Fuchs Recently, Silverback Strategies was selected to participate in Google’s latest “Guru” session, comprised of a one-day, in-depth summit covering a specific focus area.  This time the conference focused on all things Mobile, from trends and insights to strategy and implementation.  I had the distinct pleasure of representing Silverback at Mobile Guru Day, joining some of the best people from the finest agencies in the country at Google’s East Coast headquarters in New York City.  While many of the things covered by Google are already in practice at Silverback, I…

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Expanding your E-commerce Reach & Revenue with Facebook Dynamic Product Ads

Andrew Fuchs   For several years now, Facebook has been an excellent channel upon which business can connect to consumers on a network outside of the typical search engines, and one where their consumers spend a tremendous amount of their time.  Facebook has recently expanded its ad offerings to become much more competitive with the likes of Google.  Businesses, both Lead-Gen and Ecommerce oriented, have found a great deal of success with the wide variety of targeting options available on their ad network.  One of the most effective and conservative strategies is of course remarketing to users on Facebook who have…

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Facebook Means Business

Matt Weltz Look out Google because Facebook is nipping at your heels. With the introduction of Facebook Product Ads and the acquisition of TheFind, Facebook is letting the industry know that they plan to compete harder than ever in the retail advertising space.  These new features could significantly improve customer experience by showing users more relevant products, and increase advertiser’s conversion rates for the same reason. Facebook Product Ads Facebook Product Ads are likely in part a reactionary response to the success of Google’s shopping campaigns, which were created…

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Google Trusted Stores: New Features and Easier Implementation

Shay Meadows Yesterday, Google announced that they are making the requirements for Google Trusted Stores much easier. In short, this change now makes it easier for online retailers to add the “Google Trusted Store” certification badge to their E-Commerce website. This will increase trust and confidence when shopping online. The Google Trusted Stores program is free and simple to set up. How This Affects Merchants Simplified technical integration before entering the qualification period It’s as simple as creating an account, signing the agreement, and adding two snippets of code to your website. Google…

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