Silverback Strategies | PPC, SEO, Design

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Sep
08


Google Begins To Roll Out New Ad Extensions: Callout Extensions

Carly Calhoon Callouts are a new way to show additional text that emphasizes valuable information in your search ads. They were first introduced in early September to a small population of AdWords users, but they will be available to everyone within the next few weeks. This is an example of what they look like in an ad: Benefits of Callout Extensions Not clickable These callout extensions show specific information without linking to a separate landing page. Since you don’t need a unique landing page to implement, sites of all sizes can benefit from implementing callout extensions. Shows unique business offerings You can…

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Aug
29


5 Characteristics of a PPC Expert: Manage Your PPC Account Like a Professional

Don Duong For the upcoming day off from labor, embody these traits and you could add a job title to your resume over the short holiday: PPC Manager. 1. Patient – A lot of our clients are very conversion and transaction-sensitive, and rightfully so, with their business being their main source of income. The highs can be euphoric, but the lows can be excruciating. However, it’s important to stay the course when launching new initiatives or making changes to an account. When you make any changes to a campaign like testing new ads, trying a new landing page, or launching new keywords,…

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Aug
28


Bing Ads Working To Improve User Experience

Carly Calhoon Bing has been working hard this summer/year to come out with developments in their Bing Ads interface. This article will take you through some of the changes and what to expect next. Visual Improvements: The first change you may notice is that Bing Ads has developed a cleaner look. The more distinct contrast in colors helps to enhance an account's readability and visibility. Auto-Tagging: Finally! Now you can add auto-tags to your ads’ destination URLs in your account settings. To set it up, you can choose to UTM tags either “Replace all existing tags” or “Keep my existing tags and…

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Aug
22


Google Releases Website Phone Call Tracking In AdWords: Website Call Conversions

Carly Calhoon On Monday, Google announced its release of website call conversions. They are expanding their tracking capabilities to identify and measure calls from your website after someone clicks on your ad. Previously, businesses that wanted to track PPC calls from their website had to find outside sources to generate call tracking solutions. We were able to test out this new tool (the first conversion shown below) and we are finding it very useful.    But, before you consider switching, let’s go over some pros and cons.                 Pros               …

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Silverback Strategies

2731 Mt. Vernon Ave.
Suite 201

Alexandria, VA 22301

phone: 571.312.7688
toll free: 888.434.7775

info@silverbackstrategies.com

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