Silverback Strategies | PPC, SEO, Design

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Dec
19


4 Google Analytics Widgets That’ll Help Prove Value This Christmas

Brandon Grimes The days of being just a PPC account manager, or just an SEO account manager are almost over. With more and more businesses relying on digital exposure to drive sales and interest, it has never been more important to stay ontop of your P's and Q's when managing your client's search engine marketing efforts. One of the most efficient ways of creating value with your clients is backing up your campaign with relevant data. Many digital marketers use analytics platforms such as Google Analytics, and Omniture. If there is one skill that all digital marketers should focus on honing, it’s…

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Dec
11


Choosing The Perfect Keyword For SEO

Carly Calhoon A keyword is any word or phrase that is used to describe content on a particular page of a website, and enhance that content for online search. Optimizing a page for a keyword is important, but it is vital to do research beforehand to determine the best one to use. This article will focus mostly on the importance of keyword research in respect to SEO, because adjusting SEO keyword strategy after the fact is much more cumbersome than that of PPC. (Note: Poorly researched keywords for a PPC campaign can lead to unnecessary ad spend and lost opportunities, but you…

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Dec
04


Migration Checklist For Search Engine Optimization

Saurav Rimal What is a migration? The process of moving one part to another can be defined as migration. In the SEO industry we face migration in many forms, including: Website redesign Domain change URL changes Brand redefinitionIt is important to have a plan/checklist in place, while going through any migration, to ensure a website’s search engine visibility will not be affected. A case study from Built Visible’s Richard Baxter shows the effort that needed when going through a site migration. From my past experience, I have learned that providing a bulk of information and action items, without assigning any priority, can…

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Oct
31


Are You Maximizing Your Holiday Sales?

Ben Jamieson The holidays are right around the corner and ecommerce advertisers are lining up their accounts to break last year’s revenue numbers. Before setting things up, make sure you have the following bases covered so you're celebrating over the holidays, rather than wondering what went wrong...   Don’t Ignore Assisted Conversions Assisted conversions are an often overlooked metric that contributes greatly to holiday sales. We tend to look at and prioritize the channels that have higher last click revenue numbers.  But ignoring the channels which contribute to the research phase of the buying cycle will likely decrease your overall revenue numbers.…

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Silverback Strategies

2731 Mt. Vernon Ave.
Suite 201

Alexandria, VA 22301

phone: 571.312.7688
toll free: 888.434.7775

info@silverbackstrategies.com

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