Silverback Strategies | PPC, SEO, Design

Blog

Oct
31


What is a good Click-Through Rate (CTR)?

Shay Meadows What is a good click-through rate, anyways? Simple answer: There is no simple answer.  Don't let this metric scare you today! Let’s cover some vocabulary first. Impressions: the number of times your ad is shown Clicks: when someone clicks on your ad, AdWords counts that as a click. A click is still counted even if a user does not reach your website (ex: your site went down for a couple of minutes). Click-Through Rate (CTR): The number of clicks received divided by the number of impressions received, multiplied by 100. For example, an ad that is shown 2,000 and receives…

Read More

Oct
17


4 Easy Local Link Building Opportunities

Danielle Garza As Google continues to devalue backlinks that simply aren’t relevant, the key to maximizing your local link-building potential is to ensure that these links are almost entirely relevant. The focus on link-relevancy with link-building was conveyed through the search giant’s algorithm update this past July, Pigeon. The Pigeon update impacts local search results rankings and ties deeper into Google's web search capabilities, including the hundreds of ranking signals they employ in web search, along with search features such as synonyms, Knowledge Graph, spelling correction, etc. The goal of this update is to provide a more useful and relevant search experience…

Read More

Oct
13


Better Remarketing with Google Analytics

Andrew Fuchs As someone who solely manages PPC accounts all day everyday, I spend about half my time optimizing accounts in Google Adwords and the other half using Google Analytics figuring out how best to do so.  It is easy to get bogged down in Adwords and neglect the fact that Analytics affords you a considerable amount of data and metrics that are not available in the Adwords interface.  With all of these features at your disposal, it is simply a must to link and leverage Google Analytics with your Adwords account.  One of these such GA tools that is often overlooked…

Read More

Oct
02


It’s That Time of Year: The Leaves Are Changing and So Is Mobile

Carly Calhoon By 2015 Mobile Search Volume is projected to surpass Desktop Search Volume, and Google is getting ready. They are making changes, small and large, to improve user and advertiser experience. This article discusses some of these changes. Easier to Build Rich Media Ads for MobileTo ensure that your rich media ads for the Google Display Network (GDN) are showing on mobile devices, it's important to create them with HTML5 as well as Flash. While Flash will work for some mobile devices, HTML5 is more compatible and flexible. It is a universal language used to create compelling interactive ads that work…

Read More

 1 2 3 >  Last ›

Talk to Us

Silverback Strategies

2731 Mt. Vernon Ave.
Suite 201

Alexandria, VA 22301

phone: 571.312.7688
toll free: 888.434.7775

info@silverbackstrategies.com

Latest Tweets

And finally, a group shot to round out the #SilverbackSpooktacular2014. Good effort everyone...Happy #Halloween! pic.twitter.com/gfCxH6CEzM
3 hours ago
Silverback's resident @Nashville_ABC fanatic, @Allyson_Cochran, embodies the show! #SilverbackSpooktacular2014 pic.twitter.com/dFr9ifd3pt
4 hours ago
Silverback's newest addition, Carly Calhoon, dressed as....a baby! #SilverabackSpooktacular2014 pic.twitter.com/hC2GaZ7ToY
4 hours ago

Facebook Twitter
LinkedIn RSS Feed
Google+