Aug
26


7 Ways to Generate Content Topics Using Google

Shannon Thompson   Finding content ideas that people are interested in reading and sharing can be a very time consuming and, at times, a very challenging process. When looking for inspiration for what users want to know and planning ahead for your content calendar, content marketers can find themselves not knowing where to find those “hidden gem” content ideas. There are countless strategies for nailing down ideas but some easier than others. Looking at trending topics, questions people are asking, and gaps in content can provide great insight into what sorts of topics should be featured in your content calendar, but have…

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Aug
19


Getting Started on the Google Display Network (GDN)

Ari Morris   You may be interested in testing out your first Google Display Network (GDN) campaign but aren’t really sure where to begin. You could be thinking “I don’t have the time to create banner ads” or “Don’t I need an Art Department for that?” The answer is creating a Display Network campaign actually isn’t so scary. The success of a display campaign comes down to creative quality. The best banner ads are eye-catching and the key to improving your success is through creative testing. The 3 C's of Banner Ad Creation Before you create your banner ads, it’s important to…

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Aug
12


4 Micro-Moments Causing a Shift in Consumer Behavior

Shay Meadows   I’m sure you’ve heard the saying “Christmas in July.” Well, with the way things are trending, we may actually see Christmas decorations on display in July in the not too distant future. Earlier this month, I walked down the seasonal aisle in the grocery store and saw a huge display for Halloween candy. My first reaction was ‘YAY, the Reese's pumpkins are back!’ and my second thought was ‘what the heck, Halloween is like three months away?’ If that’s not crazy enough, over the weekend, I saw Thanksgiving decorations on display at a popular retailer in the Washington DC…

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Aug
05


Three Ways to Attribute App Installs to your Marketing Campaigns

Adam Harahush *This post is part of a recurring series regarding mobile apps and the tools available to digital marketers to drive more installs and understand in app customer behavior. Mobile apps can play a crucial role in a business’ success. A great App improves overall customer experience and can result in faster and more frequent conversions from users.  For this reason, along with the significant growth in mobile traffic, it is becoming more important to begin reporting on app download stats along your other campaign metrics. With Facebook, Google and Bing coming up with new ad formats for app promotion it…

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